By Thad Bench
Business people everywhere are familiar with promotional products or tchotchkes; I would bet each of you has at least one product-branded stress ball or bobblehead sitting by your desk as you read this. Many people think of these wares as the junk one accumulates at a trade show. But there is a whole new generation of attractive, well-designed promotional products to support your brand, encourage customer loyalty, and promote new products or services in your business. Here are a few tips for making memorable promo pieces that will catch and hold your customers' attention.
Make It Well-Designed, Useful, Informative
Good design rules. An item can be inexpensive and still be well-designed. Select, don't settle; remember that your brand is on this item.
Give items that your customers can use every day. Margarita glasses are fun but will be thrown away. A tape measure, a thermos, or a notepad will be retained and therefore will keep your company name in front of your customer.
Always have your contact information on your product. This is frequently overlooked. Your company logo plus your Web site is fine. Make sure your potential customer can find you easily so you get return on your investment.
Give Valued Clients Valued Goods
Send a high-quality promotional product to a client in recognition of a first or large order. Include a handwritten note. The personalization and genuine appreciation of your customer's business is the important thing here.
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